Projects
Ministries and startups, museums and factories, a regulator and a card game: projects of every size, in every sector.
Intersection 26 (Montréal)
The 12th Global Conference on Enterprise Design, and the first held in North America. Produced by &friends with Intersection Group, and designed and run with EDGY.
Association des libraires du Québec
175 people from Québec's book industry at 17 tables, one day to plan for the next generation of the trade, and a synthesis poster with seven action tracks.
jsdaigle.com
My own portfolio, end to end: a new logo, an icon family, a Figma design system, and this bilingual site, written and coded with AI as my orchestration layer.
Boardroom Adventure
A card game that makes enterprise design tangible in an hour. One year in: 400+ decks sold, played by Hydro-Québec, Polytechnique Montréal, teenagers and retirees.
Capitale Numérique
When Québec numérique shut down, a community rebuilt its two flagship events from nothing, with EDGY, a board game and some poutine. 2,500+ participants and $1M in revenue in under a year.
Musée de la civilisation
Interactive kiosks for Université Laval's CLESSN research chair, built into the museum's permanent exhibition. Visitors get a personalized postcard comparing their answers to everyone else's.
Québec Tech
Turning Startup Montréal into Québec Tech, the province's engine for tech exports: a manifesto, a new mission, a service portfolio built from founders' needs, and the KPIs to steer it.
Palais des congrès de Montréal
Four workshops that taught the Palais's innovation team strategic foresight while building the frame for its first initiatives.
&friends
&friends is a digital transformation consultancy that helps organizations align teams and move from idea to action through enterprise design, design sprints, and collaborative workshops.
Sépaq
Sépaq manages and promotes Québec's national parks, wildlife reserves and tourism establishments (lodges, the Aquarium du Québec, and more).
Worximity
A design sprint to turn machine data into a preventive maintenance offer. Two audiences, two prototypes built in a day: a maintenance dashboard for plants and a sales tool for machine makers.
PR International
Workshops and user interviews for a nut and dried fruit importer and distributor, to map what its new ERP had to hold before choosing the software.
Carelancer (Toronto)
Carelancer is a Toronto-based home care marketplace startup. A platform connecting people who need home care with care providers.
Aliments du Québec
Aliments du Québec is a non-profit organization dedicated to promoting and certifying agri-food products that are grown, raised, or processed in Québec.
SOQUIJ
Workshops, interviews and a survey with Québec's legal information authority. The 2021 conclusion, before LLMs: clean up and structure the data to get ready for AI. In 2025, AI sits at the heart of SOQUIJ's strategic plan.
CSSDGS
About 30,000 school websites with no shared rules turned into one ecosystem, with a three-year roadmap the school service centre followed on budget and on schedule.
iA Financial Group
I led three months of remote workshops and the quantitative research, mid-pandemic, to redesign a head office around what would make employees choose to come back. They called it too good to be true.
NDA
A SaaS project that connects shippers, carriers, and contractors.
Jean Coutu & Brunet
Design sprints and a prototype that led to the redesign of two pharmacy apps on one shared foundation, built around how families manage prescriptions. Both apps still run on that shared foundation.
Libéo
Eight years as the designer who led the growth, up to leading three teams. I brought design to every project of a software company, opened a new kind of work, won an AI hackathon in 2018, wrote the ISO rules and helped sales, while an 18-person firm became an 80-person agency.
OHdio (Radio-Canada)
Two Radio-Canada apps, and the two teams behind them, merged into OHdio: one home for live radio, podcasts and music, with 2.2 million connections a month and 4.7 stars from more than 77,000 ratings.
Union des producteurs agricoles
Québec's farmers' union had hundreds of separate websites, one or more for every federation, production group and syndicate. Two design sprints and about 50 interviews turned them into one ecosystem.
Matelas Dauphin
A design sprint that became ordering software connected to the ERP. Sellers no longer need a week of training to order a mattress, and every order shows real production and delivery dates.
Previsio (ÉEQ)
A Design Sprint and a prototype for the École des entrepreneurs du Québec: financial forecasts built from plain questions instead of a spreadsheet. Previsio is now online and free.
Nespresso
A design sprint for Nespresso Canada at the eCOM Lab 2017: delivery redesigned as part of the brand, with a game for late orders, a Discovery Box that tells the story of your coffee, and a recycling score.
AutoUsagée.ca (AMVOQ)
The used-car marketplace of Québec's association of used-vehicle dealers. I designed its interface: a search by budget, distance and colour, the results, and a vehicle sheet with a payment calculator.
Soprema
The first real online product catalogue for a building-materials manufacturer, organized the way estimators think, then Soprema Builder, a prototype that turns a few questions into a complete system and its specifications. A decade later, the structure still holds.
Autorité des marchés financiers
The website of Québec's financial regulator: one architecture for four audiences, 16 page templates and life-event icons. More than ten years later, the same structure is still online.
MEIE (Objectif numérique)
The collaboration platform where Quebecers helped co-create the Stratégie numérique du Québec: propose, debate and vote, one theme at a time.
ChocoPortrait
A virtual concept store where customers put their own photo on a tin of chocolate fondue. Built in six weeks, rolled out to every store, OCTAS award 2016.
Société des traversiers du Québec
The website of Québec's ferries: a page for every crossing, service alerts by text and email, a customer account, and online booking in four steps that starts with the vehicle.
Showbizz.net
The brand and the first website of a Québec entertainment news site: four colour-coded sections, photos at full width, and topic files with a timeline. From a two-page brief to a beta in November 2014.