Writings

Notes on design, facilitation, and the messy middle where strategy meets a real product, sorted into folders. Opinions included. That's the point. ;-)

Cover of The Lemonade Stand Principle: How to Create, Grow, Repair, and Improve an Enterprise, by Jean-Sébastien Daigle. A lemonade stand with six coloured cups, under the EDGY Venn.

A book is coming soon

The Lemonade Stand Principle

How to Create, Grow, Repair, and Improve an Enterprise

Learn to see your whole enterprise, so you can create, grow, repair, or improve it with everyone looking at the same picture.

Every enterprise starts like a lemonade stand. A kid, a hot day, a bag of lemons, and two friends. Then it grows. More people, more parts, more ways for things to break. And one day, nobody can see the whole thing anymore.

The Lemonade Stand Principle is a simple guide to seeing the whole again. It follows one lemonade stand, from the first spark to a whole empire. Along the way, it teaches enterprise design with EDGY, a free and open visual language. Stage by stage, you learn a handful of maps (the People Map, the Venn, the Universe Map, the Milky Way, the Blueprint) and when to use each one.

It's written for builders: entrepreneurs, intrapreneurs, managers, people in non-profits. You don't need to be an expert. You don't need to have heard the words “enterprise design.” You just need to want to create, grow, repair, or improve something.

Everything in it works. You can use it on Monday morning.

This opens your email app with a short note to me. Nothing is stored here.

The Atlas

The mapping method I use with clients: seven maps, three levels of precision, and how to put them together.

EDGY, explained

What the enterprise design language is, why it's easy to use and hard to master, and how it plays with other tools.

EDGY, the game

Building a board game to teach enterprise design, one prototype and one playtest at a time.

Strategy, the real-world way

Lessons on running a company, from EOS to KPIs to a hockey team's rebuild.

Opinions

Buzzwords, job titles, AI and nostalgia. Strong opinions, loosely held.