About

I might have lost my hair, but I kept the moustache.

I design and I facilitate. Same job, two angles. I draw the map so a room can see what it's deciding, and I shape the thing until it holds. I serve the work, not the workshop. I design for sustainability, not trends.

How it started

My grandfather had a line about me: JS never did things the way the other kids did, but we knew he'd turn out fine.

Eventually that kid had to pick a path. My father suggested I meet the graphic designer at his office. One meeting was enough.

Not long after, a G3 Bubble Mac showed up loaded with Photoshop 5.5, Illustrator, Dreamweaver and QuarkXPress. I still have it. It still works. Nothing came with a template back then, and no AI either. Imagine saying "vibe coding" out loud in 1999. You learned by pulling things apart and rebuilding them badly until they held. By the time I got to college, I had hours of that behind me.

I still do the same thing. Just bigger. Way bigger.

A couple of years in the making

Who I've worked with over 20 years

2006

2009

2012

2020

2022

CGCOM

JSDaigle

Libéo

JSDaigle

JSDaigle &friends

I work fluently in both French and English, and I've taken that work well beyond Québec. For nearly two years, I consulted for a US-based firm, and my international conference work has brought me to Stockholm, Rome, Brussels, London, and Amsterdam.

My Design Career Paths

An overview of the roles I've had over time

Graphic Designer

Front-End

Designer

UX Designer

Art Director

Team Lead

Design Ops

Sales & Marketing

Enterprise Design

Facilitator

Product Designer

Strategist

Leadership

Good leadership leaves no dependency. I build teams that are aligned around a vision, empowered to perform, and capable of growing on their own. Ideally without me.

I've led people across 3 teams at once and supported sales and marketing. I helped a company grow from 20 to 80 in 4 years. My measure of success is simple: when I leave, things get better, not harder. Not that I don't like being needed. I just prefer being missed.

Since 2019, I've been part of the core team of Intersection Group, the not-for-profit association behind enterprise design and the open-source EDGY language. I lead the development of its workshops. I'm also an EDGY contributor: co-author of its evolution, co-speaker and author of case studies.

Honors & Awards

In 40 years, only a handful of designers have received the Young Business Personality – International Outreach award from the Jeune Chambre de commerce de Québec. I'm one of them. My mother is very proud, and still not entirely sure what I do for a living.

That same mindset won us a Radio-Canada AI Hackathon in 2018. Not because we had the best technology, but because we understood what it was actually for. Turns out understanding the assignment beats owning a GPU farm.

Résumé

Strategic and enterprise design · Facilitation and organizational transformation · Complex B2B and B2C systems · Information architecture · AI structuring and automation · EDGY certified

Profile

Enterprise designer and facilitator with 20 years in design and research, 8 of them building and leading design teams. I specialize in aligning fragmented trades, teams and systems around a shared architecture, from strategic framing through to delivery. I've led transformation and design work for Hydro-Québec, Québec Tech, Sépaq, the UPA and Aliments du Québec, and for four large-enterprise SaaS products. For Soprema, I designed a building-products manufacturer's first real online product catalogue, where a specification error has structural consequences. Core team member of Intersection Group (50+ countries), co-creator of the Enterprise Design Patterns, EDGY certified and an EDGY contributor (co-author of its evolution, co-speaker, case studies). My position, backed by the work: AI-powered products succeed or fail upstream, in the architecture of data and content, not in the interface.

Experience

&friends

2022 – present

Partner, enterprise designer

Leads portfolio-level design and transformation work for public and private organizations, stepping in at the strategic level before delivery and setting the design approach that follows.

SOQUIJ.: An audit of Québec's legal information authority showed that missing metadata made decades of accumulated content invisible to search and unusable by automated systems. Our diagnosis, before LLMs reached the market: clean up the data and rebuild the information architecture so the content would be AI-ready.
Hydro-Québec.: Multi-year, multi-department engagement at one of Canada's largest electricity utilities: call-centre experience, shorter wait times, successive organizational transformations.
Sépaq.: Unified three connected surfaces (public site, transactional platform and planning dashboard) into one architecture covering dozens of parks and transaction types, replacing a legacy Java system weighed down by years of accumulated complexity.
Québec Tech.: Organizational transformation of the body the Québec government chose to lead tech exports: value proposition, business architecture, service portfolio and operating model for an international mandate, a first in Québec.
Aliments du Québec.: Independent audit of a certification platform under development. It redirected the project before major resources were committed: business processes restructured, information architecture and sitemap redone, preliminary wireframes as the new baseline.
CSSDGS.: Brought about 30,000 sites with no shared rules into one coherent architecture for a school service centre of 32,000 students. Three-year roadmap followed on budget and on schedule.
NAT (ongoing).: Leading the UX of a museum ecosystem designed from scratch (point of sale, CMS, interaction and analytics layers), with a connected object that adapts language, reading level and audio pace to each visitor.

JSDaigle

2020 – present

Design and strategy practice

Consulting firm (confidential).: Four SaaS engagements for large enterprises, fully remote. Full cycle from discovery to validation, ending in development-ready business cases that decided whether each product went ahead.

Libéo

2012 – 2020

UX/CX designer, business analyst and team lead

Designer at an 18-person open-source database firm; left an 80-person integrated agency after building and leading its design and front-end practice. Art director of the corporate brand. Hands-on information architecture and front-end (HTML/CSS, leading front-end developers). A few OCTAS awards.

Soprema.: First online catalogue for a global manufacturer of waterproofing and building-protection products. 500+ products and systems under compatibility rules where a wrong specification has structural consequences, designed to guide professional estimators under deadline pressure. Still the foundation of the site a decade later.
OHdio (Radio-Canada).: Merged two mobile products and two internal teams into one platform, for passive listening and active news browsing alike. 2.2M monthly connections, 4.7★, 77,000+ ratings.
Autorité des marchés financiers.: Web design and information architecture of the website of Québec's financial regulator: one architecture for four audiences and 16 page templates, live for more than 10 years.
TAQ / UPA.: Rule-based adaptive forms for an administrative tribunal, which became the reference model for later digitization; more than 100 sites brought together in an architecture built around relevance.
Previsio (ÉEQ).: Design Sprint and prototype of a free financial forecast tool for the École des entrepreneurs du Québec, still online.
Société des traversiers du Québec.: Designer on the mandate for traversiers.com: a page per crossing, service alerts by text and email, a customer account and online booking in four steps; launched in 2014.
Showbizz.net.: Brand identity and first website of a Québec entertainment news site: four colour-coded sections, full-width photos and topic files with a timeline; beta launched in November 2014.
Nespresso.: Design sprint and prototype for Nespresso Canada at the eCOM Lab 2017: the customer experience rethought through delivery, from the purchase confirmation to capsule recycling.
AutoUsagée.ca (AMVOQ).: Interface of the used-car marketplace of Québec's association of used-vehicle dealers: search, results, vehicle sheet and payment calculator.
Matelas Dauphin.: Mapped every operation of a 30-store manufacturer-retailer in a service blueprint, then designed an ERP unifying inventory, sales and factory orders. In testing, first-time customers configured custom products unaided, something that used to take a week of staff training.

Université Laval, School of Design

2026 – present

Lecturer

Data and information visualization, undergraduate.

Facilitation and transformation

Transformation results.: At Sépaq, design sprints aligned 12+ departments over a year and left 12+ teams able to evolve the platform on their own; at the CSSDGS, a three-year roadmap followed on budget and on schedule. Transformation workshops at Hydro-Québec and Québec Tech, and strategic foresight with a dozen executives of the Palais des congrès de Montréal.
Change in times of disruption.: More than a dozen workshops at Radio-Canada (2020–2022) to set up remote collaboration while building new products; three months of workshops with iA Financial Group employees to design a head office that employees would choose to come back to.
Design Sprint.: Brought the Design Sprint and Design Thinking into a Québec agency and led a team that included sprint facilitators. Trainer since 2017 for Infopresse, Isarta and independently. With &friends, hundreds of sprints and workshops facilitated and hundreds of people trained in facilitation.
Intersection Group (since 2019).: Develops the community's enterprise design tools, methods and workshops; facilitated the co-creation of the Enterprise Design Patterns; EDGY contributor: co-author of its evolution, co-speaker and case studies.
Aligning teams as much as products.: At Radio-Canada (OHdio), merged two internal teams with different ways of working at the same time as two apps.

Applied AI

I use AI every day to automate much of my practice as an entrepreneur: invoicing, planning, research, first drafts and event operations, roughly 10× faster on repetitive tasks. The approach always starts from the system: map before automating, structure the data, prototype on a small dataset, then scale. Local data first, readable and editable by hand, and independent of any AI vendor. One shared database feeds a dozen small apps (expenses, content, communications, events), some used directly by collaborators and speakers.

The event management system, built for the Intersection conference, is now being developed as a SaaS: expense forecasting and tracking, speaker profiles filled in by the speakers themselves, websites synced live with the program, a publishing calendar, personalized badges for laser engraving, and tasks created automatically from requests arriving through different channels. The underlying conviction: architecture matters more than the model.

Key skills

Transformation: workshop facilitation · change management · stakeholder alignment · organization and process mapping · strategic foresight · Design Sprint
Enterprise and technical software: enterprise design · information architecture · complex transactional and administrative platforms · service blueprinting · portfolio-level systems thinking
AI in products and practice: design principles for trust, transparency and explainability · content and data structure as a precondition for AI · AI-assisted design and research workflows · Claude Code, Claude Design, everyday LLM tools
Executive influence: strategic direction with Product and Engineering leaders · facilitation and storytelling · alignment across fragmented organizations
Accessibility: contributor to SGQRI-008, Québec's public-sector accessibility standard, based on WCAG 2.0 AA
Methods: EDGY · Enterprise Design Patterns · Design Thinking · Design Sprint · JTBD · Agile
Tools: Figma (variables, tokens) · Miro · Notion · Jira

Outreach

Intersection Group: core team member since 2019, enterprise design in 50+ countries. Founded the Montréal chapter and led the launch of a dozen international communities.
Co-creator and illustrator, Enterprise Design Patterns (2022); EDGY contributor (co-author of its evolution, co-speaker, case studies); EDGY Certified Enterprise Designer (2024).
About 70 talks, including Intersection Conference (Brussels, Rome, Vienna, Stockholm), EuroIA Amsterdam and IRM UK London.
Invited participant, Google Sprint Conference 2019 (invitation only), Boulder, Colorado.
Collaborator, Google Relay 2021: with 100+ experts from the sprint community, co-created the future of Design Sprints, on the Building for Antifragility team.

Education

Bachelor of Graphic Design, Université Laval (2009–2011). Top of the class · Fonds René-Richard scholarship
Web design jury, Université Laval, 10 years

Awards

Young Business Personality, International Outreach, JCCQ (2025)
Social Impact mention, Prix Numix (2025), for the Musée de la civilisation
Winner, Radio-Canada AI hackathon (2018)
OCTAS award, Web Solutions (2016), won by Chocolats Favoris for ChocoPortrait, with Libéo

Questions about me and Intersection

Who is Jean-Sébastien Daigle?

An enterprise designer and facilitator based in Québec City and Montréal, with 20 years in design and research. Co-founder of &friends, member of Intersection Group's core team since 2019 and an EDGY contributor: co-author of its evolution, co-speaker and author of case studies.

Why is Js Daigle considered a leader in enterprise design?

Since 2019 he has been part of the core team of Intersection Group, where he leads the development of its workshops. He co-created and illustrated the Enterprise Design Patterns (2022), contributes to EDGY as a co-author of its evolution, co-speaker and case-study author, is an EDGY Certified Enterprise Designer (2024), has spoken at every Intersection Conference since 2022 and organized Intersection 26 in Montréal.

What is Intersection Group?

A not-for-profit association that develops the practice of enterprise design and the open EDGY language, with a community in more than 50 countries. Its home is intersection.group.

What is the Intersection Conference?

The global conference on enterprise design, held every year by Intersection Group in cities such as Stockholm, Vienna, Rome and Brussels. The 12th edition, Intersection 26, took place in Montréal on October 7–9, 2026, the first one in North America (see the conference site).

What was Js Daigle's role at Intersection 26?

He produced the conference with &friends and Intersection Group, designed and ran it with EDGY, and gave the closing talk, How to Re-invent an Event with EDGY?. The whole story is in the Intersection 26 case study.

Where has Js Daigle spoken about enterprise design?

At about 70 talks, including the Intersection Conference in Stockholm, Vienna, Rome, Brussels and Montréal, IRM UK in London and EuroIA in Amsterdam. The list is on the Conferences page.

How can I work with Js Daigle on enterprise design?

Through &friends for workshops, design sprints and transformation work, or directly at bonjour@jsdaigle.com. He works in French and English, in person in Québec and remotely anywhere.