jsdaigle.com

WebsiteArt DirectionEverything
The world is changing. It was time for a refresh and a few statements.
Can I still do things from end to end? Yeah, why not.

So I've set myself on a quest to redo my portfolio. Logos, icons, design system, texts, and all that AI stuff that keeps getting faster.

Design
Vision
Workshop
System
Teaching
I started by revamping my logo. A new moustache, new colours and some graphics to put everything into context.
Then I built a design system in Figma, so I could move fast and edit in bulk.
Finding the right tool to convert from Figma to Web. And oh boy! The industry does not have a winner yet. It's all about trade-offs.
Text and content. What is my writing style? What do I want to say? What do people want to hear?

The icon family

Drawn once, reused everywhere. Every service and every step of the approach got its own.

Vision & Strategy, Facilitation & Workshops, and Systems Thinking: Good design lives here

The design system, in short

Colors, type, buttons and icons: the essentials behind this site.

Colors

Green
#3F624C
Primary
Forest
#1F3527
Footer and contrast
Rust
#DA5435
Accent and buttons
Navy
#1E465B
Supporting colour
Sand
#E1B26E
Highlights
Canvas
#F4F3EB
Background

Typography

Families

Fraunces
--font-heading
Hanken Grotesk
--font-body
JetBrains Mono
--font-mono

Scale

Good design is hard
text-5xl: 48px
Good design is hard
text-3xl: 30px
Good design is hard
text-xl: 20px
Good design is hard
text-base: 16px

Buttons

Hover any button to see its state transition. "Light" is the outline variant used against dark backgrounds, like the footer CTA.

Icons

Approach

Design
Strategy
Workshops
System
Training

Services

Product design
User research
UX/UI
Audit
Enterprise Design
Strategic foresight
Business architecture
Transformation
Business Sprint
Sprint Zero
Design Sprint
Identity Sprint
Ecosystem mapping
Root cause analysis
Enterprise mapping
Service design
Enterprise mapping (training)
Design Thinking
Design Sprint (training)
Facilitation

AI

Implementation
Teaching
Consulting
Opportunity mapping
Control
Grow

Misc

Leadership
Award
Conference
Care
Moustache
I've managed to do everything. Still got it: the skills and the moustache. Now I need a project to do it at a bigger scale ;-)

Credits

Design, content and code
Jean-Sébastien Daigle · Independent